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What if the homes you’re searching for or are considering selling haven’t disappeared, but have simply stopped showing up publicly? As the real estate industry moves into a new year filled with change, many homeowners are choosing a different path to selling.
This shift is largely in response to a slower-than-normal market in 2025, when a large number of properties came off the public market, and is also indicative of a shift in how much real estate is sold off-market - especially here in Texas. Here’s what you need to understand about shadow inventory.
Shadow inventory refers to homes that are available for sale but don’t appear on public listings. These properties may have expired from their public listings (or have been withdrawn), but the sellers still want to sell. They are often still available for sale, but for now, at least, this off-MLS inventory limits visibility to the general public.
At the end of 2025, nearly 60% of homes that were previously listed for sale were no longer publicly listed. For most sellers, this didn’t mean that they stopped wanting to sell. It simply meant they chose a different way and/or a different time to present their homes to buyers.
In addition to the expired or withdrawn inventory, many sellers choose to start the listing with an off market approach at the very beginning enabling them and their agent to have a soft opening, price test the property “off market” with private showings and broker tours to get a good feel for the price the market will bear and the presentation of their home overall.
This will allow them to gather recommendations and feedback from other brokers who visit their home. By price testing their off-market home early on, sellers will avoid “days on market” to accumulate and will avoid any visible adjustments in asking price before and until the home goes on to the MLS.
Why are sellers choosing private or temporary listings? Sellers use private listings, coming-soon listings, or off-market/shadow inventory for different reasons. Some list their homes privately from the start. Others take their listings off the market temporarily so that they can reset the days on market and bring the home back on the market later, often in the spring, looking fresh with zero days as a starting point, showing on the listing when it goes to the MLS (Multiple Listing Service).
In some cases, the intent to list on the market (MLS) listing itself doesn’t change at all. The goal is simply to re-enter the MLS market in a new season without showing the “days on market” history.
How shadow inventory is marketed. Shadow inventory can show up in a few different ways, but can not be publicly marketed:
● Private or exclusive listings, sometimes called private exclusives - visible to listing agents and their clients and other clients that are working with agents in their brokerage.
● Subscription-based websites, including luxury sites and others that cover a wider range of homes. These are visible to agents who subscribe to these portals, and the agents typically can review these and send these listings/links one by one to their clients when it fits the client’s needs… they are also not visible to the public, and they do not have broad searchability by the clients of the members.
The members of the portals are typically high producers and pay to be members of these portals, and in some cases, must qualify to be members based on their sales volume and history. The listings that are off-market on these portals are listed by different brokerages, and the portals themselves are owned by private entities.
The public cannot search these portals on their own to find these properties. According to current rules from the National Association of Realtors, these homes cannot be publicly marketed while they are privately listed.
What buyers may see instead. As private listings become more prevalent, buyers may notice that some listings provide only minimal details. Information may be limited to features like bedroom count or a general neighborhood, with the address and price left out entirely.
The privately listed home may also be shared within a small network - either the real estate agent members of the private network or private portal - or only within the listing brokerage. Generally, these properties can be viewed by agents/brokers on a broker tour and may also be featured on a private market tour or their office/brokerage tour.
Buyers who are interested in finding these hidden gems typically need to reach out to a top agent in their market to find out if their agent has access to these portals to learn more and find these properties that are hidden from the general public.
Private listings may be searchable by the agent and their clients only - those listings that are privately listed within that agent’s own brokerage. Those buyers can find publicly listed properties as well as those hidden properties that are off-market and held by that brokerage. Some brokerages have a large share of the publicly marketed inventory and an even larger percentage share of the private market inventory of homes for sale.
This means access to shadow inventory can depend largely on the agent you work with and the brokerage you and they work for and with.
For buyers and sellers, having that additional access can make a big difference in finding opportunities that aren’t widely available.
Shadow inventory is great for privacy-minded sellers. Sellers can control who sees their home, how showings happen, and how buyers are screened. Buyers may prefer access to homes that aren’t competing in the public market, and purchasing a home off-market for a buyer may mean possible property tax savings for the buyer.
Sellers may decide that they want to list off-market at least while they are getting their home “show ready”, while they are price testing their home, and getting staging and photos done.
Savvy Sellers understand that Savvy Buyers may want to purchase off market for the reasons shown above and, therefore, decide to at least start their listing off market for many reasons - privacy, undisclosed sales price, and enticing a buyer who prefers to keep their purchase price hidden for a number of reasons, including possible tax savings.
Like any strategy, there are pros and cons, and the right approach depends on each person’s goals.
Let’s find what works for you. Shadow inventory is not about hiding homes. It gives you more ways to market or find properties. Whether you are buying or selling, knowing how private listings work can help you see more of the market than what’s visible online.
Every client has different goals and concerns, and looking at both public and private options helps make sure the plan fits your needs.
If you’d like guidance on how these options could work for you, feel free to reach out, (512) 657-4033, email linda@lindawelshrealty.com, or visit LindaWelshRealtyGroup.com.
Access to shadow inventory/private listings depends largely on the agent and brokerage you work with. I’d be happy to walk you through it. Or attend one of our Buyer / Seller webinars as we discuss all things Real Estate in Texas!
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